Free In-Home Floor Fit Consultation
Hardwood or laminate? Start with which one fits your home.
We carry hardwood and laminate. Nothing else. That focus lets us guide the decision better, show you the real trade-offs in your home, and route you back into one confidence-first offer instead of a giant catalog.
See your new floors before you commit. Right Floor Guarantee · 5-Year Workmanship Make-It-Right Guarantee · 48-Hour Response Promise
Which category is right for your home?
Start with the decision, not the spec sheet. Each category solves a different problem, and the Free In-Home Floor Fit Consultation is where we make the right call clear in your actual rooms.
Hardwood
The premium real-wood option for homeowners who care about natural character, species guidance, long-term value, and a floor that gets better with age.
Explore hardwood →
Waterproof Laminate
The lower-risk practical option for busy homes, wet zones, pets, kids, and homeowners who want durability and water resistance without giving up a wood look.
Explore laminate →The honest hardwood vs. laminate comparison
Every category has trade-offs. Here is how they stack up across the things that actually matter when you are trying to choose with confidence.
| Hardwood | Laminate | |
|---|---|---|
| Durability | High: refinishable, lasts decades | AC4 commercial rating: surpasses any SPC, LVT, or WPC flooring |
| Water resistance | Low: avoid wet areas | 3-part waterproof system: power sealing, tight lock, fiber composite core. Steam mop safe. |
| Cost | Higher: $11–$18/sq ft installed | $6.50–$8/sq ft installed (GemCore). From $6.50 with Inhaus. |
| Look and feel | Real wood grain, natural variation, warm underfoot | True Wood Touch EIR texture. 12mm thickness. Ultra-matte finish with no plasticky sheen. |
| Best rooms | Living rooms, dining rooms, bedrooms | Kitchens, bathrooms, basements, whole-home. No transitions up to 65 feet. |
| Warranty | Varies by product | Lifetime residential / 10-year commercial. Includes pet warranty. |
| Utah dry climate | Acclimates well: engineered recommended for low humidity | Under 6% swell ratio (vs. industry 10-15%). No humidity concerns. |
| See it first | Visualization tech shows it in your space | Visualization tech shows it in your space |
Utah's dry climate, your room use, your tolerance for maintenance, and how much water risk the house really sees all matter. The consultation is where we turn those trade-offs into a recommendation you can trust.
Not sure which is right? Use the consultation to make the call.
That is the whole point of the Free In-Home Floor Fit Consultation. We bring the right hardwood and laminate options to your door, help you compare them in the actual space, and give you the line-by-line quote before you commit.
- 1 Book the Free In-Home Floor Fit Consultation.
- 2 We come to you with curated hardwood and laminate options that fit your rooms.
- 3 You compare them in your own lighting, get the recommendation, and see the quote line by line.
- 4 If you move forward, one accountable team handles the install.
The Right Floor Guarantee · 5-Year Workmanship Make-It-Right Guarantee · 48-Hour Response Promise
Frequently Asked Questions
What type of flooring is best for kitchens?
Kitchens usually come down to trade-offs. Waterproof laminate is the lower-risk option when water resistance matters most. Hardwood is still a real option for homeowners who want natural wood and understand the maintenance trade-offs. We lay both out in your home and help you decide based on how the room actually gets used.
Which flooring is most durable for families with pets?
For many pet-heavy homes, waterproof laminate is the safer choice because of its durability, water resistance, and pet-friendly warranty coverage. Hardwood can still work when the real-wood look matters most and you are comfortable with the maintenance trade-offs. We will show you both in your home and help you decide based on your lifestyle.
What's the price range for flooring?
Waterproof laminate runs $6.50–$10 per sq ft installed. Inhaus Visions starts around $6.50, GemCore Lakeshore around $7.50, GemCore Seaside around $8, and herringbone around $10. Hardwood is the premium option at $11–$18 installed. All prices include materials and professional installation by Plank & Go's licensed Utah contractor.
Not sure which is right? Book the consultation that makes the decision easier.
You do not need to know whether hardwood or laminate is the winner before you reach out. Bring us the rooms, the lifestyle, and the decision criteria. We will bring the right options and build the quote line by line.